My brother-in-law and I are writing a book. Rather, he's writing it, I'm adding to it, and we may use other sources like my sister or maybe Barbara Walters (that woman really knows how to write a bestseller).
It's going to be a simple book, resembling Purple Cow's simplicity if we're lucky. I haven't yet read anything he's written yet but the ball is now in my court. All I know is the document I'm about to open is named "All Marketers are Storytellers". That sounds like a great Chapter One to me.
So with that title I pose this question to you, marketers or not, what's your story and will you tell it?
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