How? Amiee, along with 9,000 other proud parents of pooches, signed up for Long Live Your Dog, Purina's most recent social campaign that, from what I can tell, is building some pretty solid brand loyalty.
Amiee's customer testimonial:
"I received a marketing e-mail about how Purina Dog Chow had created an online Dog Park. I went to longliveyourdog.com and created a profile for Maui. I played around a bit on the site and found out how I could sign up my dog up to appear in Times Square. I thought, “Maui’ll be a star!” All dogs entered were featured – over 9,000 dogs! I believe one lucky dog (and owner) got to see the photo live in Times Square."
2 comments:
i still can't believe they didn't buy - and use - longliveyourcat.com. Clearly, they haven't met Lenny or Steve, and they're never gonna.
If there's anything I love more than dogs, it's solid brand loyalty. Go Purina!
Post a Comment