This is brilliant. Thanks to naomicanblog for the tip.
Friday, October 31, 2008
Wednesday, October 29, 2008
Feline PR
Sometimes, you have to market what you have. This may be the best PR campaign a town has ever used to revitilize their tourism . And all they needed was a cat...
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KISHIKAWA, Japan (CNN) -- Tama is a 9-year-old calico cat, who used to live a simple life hanging out at the train station next to her home at the grocery store.
Tama the "Super Stationmaster," in her hat cocked at a rakish angle, has become a sensation.
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But with the addition of a hat, usually worn at a jaunty angle, she's become a local, national and even international star.
Tama's home of Kishikawa in Japan is an isolated town of just a few thousand people, the last stop on what had been a failing train line.
That all changed when the Wakayama Electric Railway decided to use Tama as a mascot.
They called her a "Super Stationmaster," made a promotional poster for train carriages and gave her that stationmaster's hat.
Now tourists flock here to see the cat and to snap a picture.
"It's a chance to take a break from the problems facing Japan," said Haruto Maeda, who took the day off work to see Tama.
As well as their cameras, visitors are bringing their cash. A study at Osaka University found that Tama fever was responsible for pumping $10 million into the local economy.
Tama merchandise abounds, empty train carriages are now full and the line is no longer facing bankruptcy. The town of Kishikawa is enjoying an economic turnaround amid the national and global slowdown.
Tama now lives full-time at the station, with her mom and a friend.
She's the prize of the town's locals who say that in these tough economic times they'll take a gift horse -- or cat -- wherever they can get it. - From Kyung Lah CNN
Mac to PC Transition: I've relapsed
This is me and John Hodgman, the famous minor film and television star (his words, not mine) at Politics and Prose in DC. I purchased his newest adventure More Information Than You Require and he signed it with a beautiful note reminding me that he and I are not related.
Satelitte Media Tours and the role of PR
This afternoon I attended my first WWPR brown bag lunch session. We went to Belo’s Capital Bureau and were educated on satellite media tours by the Assistant Director of Production Services. I don't have much experience with broadcast outlets, so seeing and learning about how a national satellite media tour is pulled off logistically was very informative.
Hopefully I'll get to do a satellite media tour in the future for a client- now that I'm a pro :)
Thursday, October 23, 2008
October: DC Networking, Wine and HBO, Halloween
While waiting for the morning coffee to finish brewing I wanted to write a quick little post:
Friday, October 10, 2008
Guess What? You're an Ad Star!
With many companies in America worrying about their finances, free online photo sites like Flickr are providing assitance to Ad Companies whose stock image fees can quick add up. However, some photos are being used in ads without permission, much to the photographer's surpirse... this may make you wonder: who is looking at my pictures?










